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General Information
    • ISSN: 1793-8244
    • Frequency: Semiyearly
    • DOI: 10.18178/JACN
    • Editor-in-Chief: Dr. Ka Wai Gary Wong
    • Executive Editor: Ms. Nina Lee
    • Abstracting/ Indexing: EI (INSPEC, IET), Engineering & Technology Digital Library, DOAJ, Electronic Journals Library, Ulrich's Periodicals Directory, International Computer Science Digital Library (ICSDL), ProQuest, and Google Scholar.
    • E-mail: jacn@ejournal.net
Editor-in-chief
Dr. Ka Wai Gary Wong
Division of Information and Technology Studies, Faculty of Education, The University of Hong Kong.
It's a honor to serve as the editor-in-chief of JACN. I'll work together with the editors and reviewers to help the journal progress
JACN 2014 Vol.2(2): 155-158 ISSN: 1793-8244
DOI: 10.7763/JACN.2014.V2.102

Developing a Customer-Oriented Model for Medical Tourism Alliance Management of Taiwanese Hospitals

Cheng-Ru Wu, Hui-Yin Tsai, Chia-Chun Liao, and Chiu-Chin Chen
Abstract—This study attempts to select the best medical tourism alliance model by examining the perspectives of hospital customers in Taiwan. Adopted herein is the renowned BOCR model, which influences how competitive advantages especially with respect to developing and evaluating the objectives of optimal medical tourism alliance selection are related in order to devise a standardized operational procedure. In addition to a literature review and interviews with experts, this study adopts the modified Delphi method, analytic hierarchy process (AHP), and grey relational analysis (GRA) in order to develop an evaluation method for selecting the optimal medical tourism alliance in Taiwan to determine its effectiveness. Finally, we found that the expert is preferred over the Medical Holding Company. The proposed evaluation criterion provides a valuable reference for determining the optimal alliance structure for Taiwan’s emerging medical tourism sector and provides high-level management of hospital institutions, government supervisors, and academicians with recommendations for future development.

Index Terms—Medical tourism, analytical hierarchy process, grey relational analysis.

C. R. Wu is with the Department of Leisure Recreation & Travel Management, Toko University, No.51, Sec. 2, Syuefu Rd., Puzih City, Chiayi County 61363, Taiwan, R.O.C. (e-mail: alexru01@gmail.com).
H. Y. Tsai is with the Department of Hospitality Management, Toko university, No.51, Sec. 2, Syuefu Rd., Puzih City, Chiayi County 61363, Taiwan, R.O.C. (e-mail: remipipi2005@gmail.com).
C. C. Liao is with the Department of Information Technology and Management, Tzu Chi college of Technology, 880, Sec2, Chien-Kuo Road, Hualien, 97005 Taiwan, R.O.C. (e-mail: jonathan.liao.mis@gmail.com).
C. C. Chen is with the Institute of Information Management, National Chiao Tung University, 1001 University Road, Hsin Chu 30010, Taiwan, R.O.C. (e-mail: jennifer.chen.mis@gmail.com).

[PDF]

Cite:Cheng-Ru Wu, Hui-Yin Tsai, Chia-Chun Liao, and Chiu-Chin Chen, "Developing a Customer-Oriented Model for Medical Tourism Alliance Management of Taiwanese Hospitals," Journal of Advances in Computer Networks vol. 2, no. 2, pp. 155-158, 2014.

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